Interview questions revolved mostly around P&G's Purpose, Values and Principles. Many question about teamwork, leadership in difficult situations, etc: - How do you manage data overload/a lack of data? - How do you convince someone? - Describe a project you achieve as a team leader - Tell me about a time you changed a process - How do you handle bad team workers? - Several questions about or related to P&G brands ("describe an ad that you found impressive", "tell me about a P&G brand you like"). - How would you react in [some hypothetical situation]? - How stressed are you right now, on a scale from zero to ten? They continuously evaluated my communication and how well I structured my answers. I was also given a case study - relatively simple, really no need for an elaborate framework or anything, but you need to be analytically rigorous and to communicate clearly.