Thought process. Problem solving. Test of character. What can you leverage from past experience. Multiple sessions. First session having multiple managers. 2nd onwards senior manager and finally director level. First was more technical. Last two is more towards getting to know you better and if you fit into organisational qualities

Intensive and thorough understanding require on academic and industrial experience. Need for candidate to understand on non volatile memory background and project management skillset. SWOT analysis is requested prior interview for interviewers to get to know you more.