They directed me to a company deck before the interview process (it's 124 pages). My advice would be to study it hard, as all questions seem to be geared towards the company culture at the end of the day.
The first interview took place over the phone with HR. Standard questions about past experience and what the position entailed. They were very prompt and scheduled an interview with me in their offices the next week.
they had me teleconference in their offices with another HR rep. These are where I got asked standard interview questions, but felt when I was talking to the HR rep, that she was looking for certain answers (see the culture deck).
This is where things got strange in my opinion. I was escorted to a smaller conference room and met with a member of the marketing team. The woman worked in the photo department and wasn't a direct report or someone in the immediate department that I would be working for. She seemed to have worked there for a long time and hammered home that Netflix was looking for a certain type of person to fit into their "culture". It seemed like a big personality test.
After the weekend, I got a brief response from HR that they wouldn't be continuing with the process with me. I get the vibe that they bring people in that they know are qualified, i.e. their resume, but the rest of the process is a long personality test to see if you "fit".