Very thorough initial meeting with a key stakeholder, I was then told I would have to take a competency interview followed by a formal business case preparation and presentation with the Board members. Then negogiation and follow up discussion. Businesses are overly complicating the sales process. Simplifying the process can lead to better results and improved customer satisfaction. Identifying key pain points and streamlining procedures can enhance efficiency and effectiveness. Finding the right balance between thoroughness and simplicity is crucial for success in sales.