Had a phone interview, thought it went well but the recruiter did not like what I had to say. I described all my work experiences and all the achievements that I accomplished in life but that was not what they were looking for. REI is looking for somebody who is in the "lifestyle" of outdoor activities. This is completely fine but I thought I was interviewing for a job position, not to go on an outdoor adventure. It is great to have that connection with a job and what you are selling but in the long run you can learn how to sell the items through training.