Invitation was done by email and a follow up Phone call, then HR interviewed checking for business culture fit - looking for independent self starters, entrepreneurial traits, responsible for initiative results whether good or bad, they later did a group assessment center, selecting candidates to meet with the reporting manager, then interview to meet with head of function. After which offer was made and a counter offer.

Initial screening is done by HR and then you're usually interviewed by the RSM followed by the Sales Director and then you're provided an assessment followed by a panel interview which can include Trade Marketing & Sales Capability Manager.