Applied online. Setup a time with the recruiter to have an in-person interview with the key stakeholder. As a digital entrepreneur myself, I have a fairly understanding of the social media marketing space, and I was able to discuss the product strategy and SWOT during the interview. Surprisingly the interview was a very one-sided one, and there were hardly any questions about my background - expertise, skills, or even behavioral. The interviewer asked me to participate in several strategy ideas they were pursuing over a 6mo-1 yr period. At the end of the interview, I was told to think about a few pillars that would help them be successful and we will chat again in a few days. 2 days later I got a rejection email. It seemed almost like setup to use the interview as a context to brainstorm ideas on product strategy. Clearly they are not looking to hire anyone in the near future, but looking for a free consultation on their long-term strategic initiatives. This is interesting, because, sadly this reflects the previous posters Interview experience for an Executive position as well. I would recommend to stay away from this company.