All of our preliminary interviews are Webinars. Not a ton of people are well versed in what a marketing firm does. In order to properly go into depth and educate we need more time. Before proceeding through the traditional job interview in the second round interview, we make have a transparent policy about what we do here. I have made sure that it is mentioned when we schedule with potential candidates, as well as when we connect initially. We believe the best candidate is the one who understands what they are applying for.