The work culture at this company seems amazing, and online reviewers equate their hiring process to more of a courting ritual than a standard interview... meaning, they hire the people they like (people who seem to fit well into the office personality). This is pretty awesome, and it leaves you psyched to join the team... but when they choose someone else for the job, it leaves you feeling like you just got dumped... which is perhaps even sadder than getting rejected by the stale, legalistic-type companies.