I applied online September 9th and received a call to set up an interview September 14th (5 days later). My interview was on the 17th. I met with the manager for the new store at a different store within the plaza because this Ulta wasn't open just yet. She asked me "Why Ulta?" "Why Ulta and not sephora?" (because I had mentioned sephora during the interview) "What's the difference between them and us?" (KNOW your stuff for that one! Ulta is a full service beauty, Sephora is makeup and products mostly). "Where do you see yourself in 5 years?" "What are you looking to get out of Ulta?" "If you've ever dealt with an angry customer, how did you handle it?" She also asked if I had experience with retail systems as well as shipping and order processing. She also went on to how she runs the store, how she expects you to be punctual, ready to be on the floor when your shift starts, and to put the customer first.