I started with a phone interview with the recruiter - it was very helpful to get a clearer picture of the role, the expectations, and the structure of the team at Urnex. It was especially helpful to discover that the position was in fact a viable fit. Next I interviewed with the VP, Marketing - we did a walk through of my resume and her vision for the role and she, ultimately, spent a lot of time understanding the reasoning behind certain marketing initiatives I've led. The VP, Marketing then introduced me to the lead designer so that she could also get a sense of my personality and whether there would be potential for healthy collaboration. The process was very comfortable and the team members I met were very friendly, it was apparent how much they value their respective roles at Urnex and the culture they've built. I was then asked back for final interviews with the COO and the President. In the interim week, the recruiter did a great job of reviewing my initial interview and preparing me for the next round. The tone of those interviews was very different, the COO helped me get a much better sense for the ins-and-outs of the company and we spent a good bit of time on my experience managing teams. The President was very direct, focused, and forthcoming which I like. That told me everything I needed to know about the company. So, when he asked me "Why us?" I felt no hesitation telling him that I prefer to market physical products (as opposed to the media work I'd been doing) and that I liked the idea of working for a long-standing family business. The recruiter called with an offer the next day.