I saw the add on Reed, applied through an agency. they agency contacted me and told me i was short listed. It was a formal interview with two business partners. they asked a serious of questions and gave the opportunity to ask questions too. They did't sell the business very well considering they are in recruitment sector themselves. and the questions were not difficult. They contacted me the next day to tell me i was unsuccessful and the lady did not give feedback even though i asked her too. she seemed to struggle with communicating.