It was behavioural and case based. Behavioural and case both lasted around 15-20 min each. Behavioural is easy as long as you prepare. I found the case interview difficult-interviewer was not encouraging either.

Considering it was an internship i felt that 5 interviews were a bit of an exaggeration. It took so much of my time as well as the company's time. My first 3 interviews felt really fair. However, on my last one the recruiter was uninterested in me from the start. He was laid back in the chair which was a stance that made me feel he was not focusing on what I was saying at all. In the end my HR recruiter told me I was declined the position by the last person because I was rude and kept interrupting him. Truthfully, i cannot imagine anyone who is being interviewed for their dream job being rude to the person responsible for hiring them.

30-minute behavioral interview: - Elevator Pitch, why Wayfair, experience with data and marketing, how you overcame struggles 30-minute case interview: - A video ad concept, what media vehicle you'd use, marketing metric calculations