I told all three interviewers about my PPC and Display experience, my web analytics experience and about how the combination of these would help me assist the Online team in Regus hit their ambitious targets for growth. Most difficult was the interview with the Global Sales Director becuase his approach to this role was that he was looking for a "digital salesman" which was not really what I or anyone else is, but he liked what i said enough to give me a the job anyway.