I answered this in great detail, but apparently the interviewers wanted much more detail - so be able to write a book for this question. Also, none of the interviewers gave me any reasons why I would want to work there. I got the impression that they just assume everyone wants to work for LEGO. I didn't get an offer, but I think it was for the best. By the last interview I wasn't very interested. All questions were very basic. But be prepared to give elaborate answers.