I considered the following points: 1. Mentioning Essential Energy's core values, I aimed to demonstrate that I've done my research on the company and am familiar with their mission and values. 2. Highlight my 15 years extensive experience in a related field, which can be an asset when applying for a role at Essential Energy. 3. Stating that I share Essential Energy's core values, in attempt to create a connection between with personal values and those of the company.