- described space and eco system (competitors etc) - listed the multi sided eco system and segmented the users - decided to focus on heavy users and explained rational (reach, impact) - Described user journey and a few pain points . I decided to focus on the problem that users can't customize the landing page/categories for their needs - listed a few solutions such as (1) organize your own (2) Contextual organization (night, morning, activities) (3) Personalized organization by ML