I applied myself, and took about 1 week for reply. HR would reply you thru email and ask availability. Interviewed by two management team members. Basic interview questions. Explained the company work.

Interviewed with owner (President and CEO) and VP Sales. Fairly brief conversation, maybe 30 minutes. Talked about technology, market, brand, competitors. Do not talk strategy, new markets, vision/mission. Just product ideas. Lots of them, all the time. Research/data is okay, but simplify it down to its absolute essence. One-sentence takeaways are crucial.