Last year, Affinity Solutions introduced its new tagline, “We Are What Happens,” to reflect the dynamic nature of the business and the meaningful impact it has on the markets it serves. That impact is driven by the people behind the work. Much of what keeps the business moving happens behind the scenes, and Affinity Solutions’ teams play a critical role in making it happen every day. We launched an employee challenge to celebrate that spirit, and the stories submitted highlighted the creativity, collaboration, and dedication across teams. Congratulations to the challenge winners: ✨ RewardIQ Launch: Redefining market speed and exclusivity ✨ Modernizing Financial Close: Turning accuracy into innovation ✨ Empowering People Managers: Creating seamless experiences that scale These examples reflect what’s possible when teams come together with bold thinking and a shared commitment to impact. This is who we are. We are what happens.
We know that delivering optimal outcomes for our customers starts with supporting our people. Work/Life Balance Days are just one of the ways we honor the full lives of our team — whether that means spending time with family, traveling, exercising, or simply recharging. When our people thrive, so does our data-driven impact. 💬 Want to see how our team spent their day? Check out the full video on LinkedIn: https://www.linkedin.com/posts/affinity-solutions_we-know-that-delivering-optimal-outcomes-activity-7364342104359108609-NlB8?utm_source=share&utm_medium=member_desktop&rcm=ACoAAABWydgBOd8upaZ_Sn04IXLzn4uIgq38IK8
🙌 Work hard, play hard! Our Affinity Solutions tech team brought the energy to this year’s Snowflake Summit — joining fellow data and AI experts to explore the latest breakthroughs shaping our industry. 💥 We're always pushing forward to keep our partners ahead of the curve — delivering the most comprehensive, granular view of consumer spending to help brands drive optimal outcomes. #teamwork #purchasedata #martech
Affinity Solutions is ready for game time! 🏈 ⚾ ️ 💥 Introducing Fansactions™: a revolutionary new solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behavior. By linking live game ad placements with Affinity Solutions’ unmatched purchase data, Fansactions™ delivers real-time insight to optimize every part of your strategy—from audience targeting to media planning to ROI measurement. Recognizing the massive opportunity, EDO is first to leverage Fansactions™ to measure the impact of live sports advertising exposure on both mid-funnel engagement — such as brand searches and website visits — and lower-funnel outcomes, including actual QSR purchases. The results were impressive: adding live sports to a TV ad mix more than doubled sales lift from 8% to 17%, depending on the sports involved. Thanks, ADWEEK, for highlighting Fansactions and how it's changing the game for brands connecting with fans. Check out the story! 👇https://lnkd.in/g9Acvtpw
Affinity Solutions is proud to announce Damian Garbaccio as an esteemed judge for the hashtag#ReggieAwards, Association of National Advertisers's premier awards program recognizing the best brand activation marketing campaigns. Looking forward to seeing the industry's top talent get the recognition they deserve for best-in-class brand activation! #retail #brands #ReggieAwards
Every purchase tells a story. Affinity Solutions illuminates them. We've refreshed our website to reveal how we empower retailers and quick-service restaurants with consumer purchase insights via exclusive solutions and partnerships designed just for them. Explore why we are the strategic advantage for leading brands: https://lnkd.in/gwFzt9vg #retaildata #qsr #purchasedata
What an incredible few days at hashtag#NRF25! The Big Show lived up to its name with BIG ideas, discussions and innovations taking center stage. 📸 We caught up with friends and partners from the National Retail Federation and CNBC to celebrate the success of the CNBC/NRF Retail Monitor and Retail Monitor+, where retailers get category-level views of market trends. 📊 We introduced our newest collaboration with NRF and Pyxis, the Consumer Insights Studio, where retailers can get more granular insights and access visualization tools to make data-driven decisions. 🛍️And we connected with dozens of retailers about leveraging the power of consumer purchase data to drive better outcomes from targeting to activation to measurement!
🎇 Happy New Year! 🎇 Ready to navigate the exciting (and sometimes turbulent) waters of the evolving marketing landscape? We partnered with the talented team at @AdExchanger to create a whitepaper: "Navigating the Shift: The New Frontier of Data-Driven Marketing." This in-depth report, drawn from discussions with top marketers at leading brands and agencies, reveals how industry leaders are adapting to the most critical shifts and trends. Download your copy now to: 🤓 Understand how to thrive amid industry disruptions like AI and increased privacy regulations. 🙌 Leverage transactional data to gain a competitive edge. 📊 Drive better outcomes with more meaningful data and insights. 👉 https://lnkd.in/g74GUcSM
We’re thrilled to be named as a Leader in the Enrichment and Hygiene category of Snowflake’s 2025 Modern Marketing Data Stack! Check out the report to see how data-empowered marketers and advertisers are addressing key shifts in martech across Generative AI, privacy, and data gravity. 📈 https://lnkd.in/gFDPevTf
Affinity Solutions is at ANA Masters of Marketing in Orlando! Meet our incredible team, including John McMullin, Hannah Smith, Sharon Raffo, and Jim Laiderman, to learn more about how to drive growth with our consumer purchase insights. 💥 #ANAMaster #consumerpurchasedata #retaildata
