70 years of innovation, growth, and partnership. Last week, Choice Hotels came together for our 70th Annual Convention, where franchise owners, associates, and industry leaders explored the future of hospitality. Throughout the event, we shared new technology and AI-driven solutions designed to help owners grow revenue, streamline operations, and prepare for the future of travel. We also celebrated the incredible owners and hotels across our system whose commitment to hospitality excellence continues to move our brands forward. Here’s to 70 years of making more possible and what’s ahead next.
We’re honored that Choice Hotels received the Equality 100 Award from the Human Rights Campaign Foundation’s Corporate Equality Index, recognizing companies that prioritize a safe and inclusive workplace for LGBTQ+ employees. This recognition reflects what we deeply believe in: fostering a workplace where our associates feel welcome, wanted, and respected.
It’s a clean sweep! 🧹✨ Thrilled to share that Choice Hotels has been named a Comparably 2025 winner in six categories: 🥇 Best CEO 🥇 Best Company Culture 🥇 Best Company for Happiness 🥇 Best Company Leadership 🥇 Best Company Perks & Benefits 🥇 Best Company Compensation A huge thank-you to every associate whose passion and commitment helped us achieve these recognitions. hashtag#MakeItYourChoice
Happy National Coffee Day! ☕ While some have a favorite roast, at Choice we also have favorite spots. From our coffee lounge area in North Bethesda to the fireplace lobby in Scottsdale, plus patios, rooftops, and break rooms in between, there’s no shortage of places to sip, connect, and recharge. Take a look at our Scottsdale office patio: where coffee meets sunshine. #MakeItYourChoice
We are thrilled to welcome Joshua Sloser as our new Chief Commercial Officer. With more than two decades of leadership experience spanning the hospitality, restaurant and travel industries, Joshua brings exceptional expertise to our growing team. In his new role, Joshua will develop and implement our commercial strategy, overseeing digital channels, revenue management, third-party distribution and customer service to drive business growth and market share.
Choice Hotels International has partnered with Westgate Resorts, allowing travelers to book 21 Westgate properties on ChoiceHotels.com. This collaboration enhances Choice’s upscale offerings and provides more options for Choice Privileges members to use their points. Westgate properties offer unique experiences, such as the Treasure Cove Water Park in Orlando and ski-in, ski-out accommodations in Park City, Utah. This partnership aims to deliver diverse travel experiences and maximize rewards for Choice Privileges members.
Building off the success of the 2024 campaign, Choice brought back actor and writer Keegan-Michael Key, who resonated strongly with target audiences. Key's signature comedic style and relatability showcases the versatility, depth and breadth of the hotel options travelers have access to on ChoiceHotels.com and by being a member of the award-winning rewards program, Choice Privileges.
Choice Hotels International, Inc. (NYSE: CHH) is announcing a new campaign benefitting the American Red Cross relief efforts to help people impacted by the 2025 California wildfires. Choice Privileges members' donations to the Red Cross will now be eligible for a match from Choice Hotels of up to $25,000.
The new logos shepherd in a new phase of advancements for these brands under Choice, and are among one of several experiential elements that the company will begin to implement at hotels in the Americas this year following its repositioning of Radisson, Radisson Blu and Radisson Individuals in 2024 to attract more upscale guests and investors and to optimize revenue for owners.
Choice Hotels International was recognized as one of America’s Most Responsible Companies in 2025 by Newsweek and Statista. This recognition highlights their commitment to sustainability through initiatives like the “Room to Be Green Program,” which focuses on energy, water, waste, biodiversity, and engagement. They also implemented CarbinX technology at the Radisson Blu Mall of America to reduce CO2 emissions and natural gas consumption. Additionally, Choice Hotels received the 2024 World Sustainable Travel & Hospitality Award and the PACT Freedom Award for their efforts in sustainability and preventing human trafficking.
