Two unique experiences. One incredible honor. We've got two BizBash Event Experience Awards shortlists to announce... National Football League (NFL) HOUSE is in the running for Best Event Decor, and Xfinity’s Extra Bar at WrestleMania 41's WWE World is up for Best Sporting Event Brand Activation. We’re proud to see our clients' and StoryMakers' creativity and innovation redefine what’s possible in experiential marketing. Winners will be announced Monday, Dec. 8. Stay tuned!
The NWSL Championship in San Jose offered a front-row view of women’s soccer’s remarkable momentum. GMR’s VP of Client Consulting, Peter Aiello, was there to experience the energy firsthand. Check out his insights on how every detail reflected a league on the rise, and why the future is bright for players, fans, and brands alike.
Step back and experience the power of nostalgia! Thanks to GMR’s Experience Insights and Data Manager, Margaret (Meg) Stewart, for sharing Fredda Hurwitz's SOLE Science™ Snippet. Fredda shared takeaways from the When We Were Young Festival in Las Vegas, where music, community, and bold brand activations collided to spark belonging. Curious how moments like these leave a lasting mark? Dive into the post below for unique insights—and stay tuned for more SOLE Science™ Snippets as we explore experiential activations around the world.
Our HQ was electric last week! 28 new StoryMakers arrived ready to make an impact at our FUSE onboarding event, and 16 of our Top Talent Development Program members helped welcome them to the GMR family. Over two unforgettable days, we didn't just onboard—we connected. New hires got a real taste of our culture, met the leaders shaping our work, and discovered what it truly means to be a StoryMaker. From hallway conversations to collaborative challenges, every moment mattered. Here's to new energy, fresh perspectives, and the incredible community we're building together.
A huge congrats to Zoe Sprout for her recognition on Sports Business Journal's New Voices Under 30 list! GMR StoryMakers Adam Lippard, Duane Tynes and Nicole Tseng were in NYC to celebrate Zoe last night—and for good reason. As a GMR Account Director in the Olympic and Paralympic space, her work pushing for inclusive, purposeful storytelling is reshaping how brands show up. Zoe represents what we believe at GMR: the best ideas come from voices willing to challenge the status quo and lead with purpose. Here's to the changemakers. Congratulations again, Zoe.
GMR’s VP of Inclusion & Impact Sophie M., reflects on how ADCOLOR Conference and Awards set a new standard for accessibility and belonging. At this year's conference, Ctrl + Alt + Lift was more than a theme, it was a call to design experiences where everyone feels included. Catch Sophie’s full reflection below.
Max and Elke are back on The Voice of Experience, breaking down the highs and lows of NBC's marketing-centric reality series "On Brand," and what it teaches us about creativity and strategic thinking. While they both believe the show could do a better job making the connection between real consumer insights and marketing success, it's clear that there's something to be learned for marketers and non-marketers alike from Jimmy Fallon and Bozoma Saint John's presentation of real brand challenges and experience-first ways to tackle them. 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Here’s a glimpse of the Midwest magic we brought to life at the legendary Field of Dreams. 🌽 We were honored to partner with #GMRClient Culver's Restaurants to deliver an unforgettable weekend—celebrating farmers, building community, and unveiling the Culver’s Blue Room Experience. From welcoming over 35,000 attendees to sharing 7,850+ vanilla custard samples to emerging artists lighting up the stage, every moment showcased the Midwest spirit.
#GMRClient, Evernorth Health Services has solidified its role as the Official Health Services Partner of the NBA and WNBA, highlighted by its featured partnership with NBA All-Star Jalen Brunson and WNBA champion Lexie Brown. In the game of basketball, staying healthy is the ultimate assist. For elite athletes like Lexie and Jalen, Evernorth Health Services is the teammate behind the scenes, helping them stay at the top of their game. Find the full story below.
Cheers to Zoe Sprout, GMR’s Account Director of Client Consulting + Global Olympic & Paralympic Marketing, for being named to the Sports Business Journal's New Voices Under 30 list! Zoe leads unforgettable athlete experiences, champions women’s and adaptive sports, and brings her passion for purpose and partnership to everything she does. When she’s not building world-class activations (or Lego sets!), you’ll find her at a sporting event with a hot dog and cold beer in hand. Check out the full article and help us celebrate this well-deserved recognition: https://lnkd.in/eztZmH5T
