The results are in!🏅#GMRClient Xfinity's Café de ConneXion took home Silver in the "Best Olympic Activation" category at the Event Marketer Ex Awards. Together, we brought "The Fastest Connection to Paris" to life in Team USA House, transforming a 10x10 media room into a hand-drawn Parisian café for athletes to share their stories.
Let’s give a round of applause to our StoryMakers celebrating a tenure milestone or promotion. Congrats to all! 🎉
Join us in welcoming our newest StoryMakers! 🎉
Last weekend, we worked with House of Highlights to help Nissan steal the show at the Men’s Final Four with the Nissan 4v4 Showdown presented by Creator League. This 4-team, half-court tournament featured some of the game's biggest athletes and creators, with Team Rogue, Armada, Frontier, and Murano going head-to-head for the title. The action drew a packed house of fans onsite at Tip-Off Tailgate and was streamed live on Creator League and HoH YouTube. Watch for yourself at the links below: YouTube: https://lnkd.in/g_Afe3_F Max: https://www.max.com/
Last weekend, we helped #GMRClient Nissan break through the madness of Tourney Town with an experience that gave fans a chance to shoot their way to next year's Final Four. The Nissan 4-Point Shootout challenged participants to let it fly from four featured vehicle zones with a connected leaderboard that let contestants see how their skills stacked up against other athletes, creators, and fans competing live in Tampa Bay and San Antonio. One winner scored the trip of a lifetime, and it was Nissan 4 the win all weekend long.
Our SVP of Production, Scott Knueppel, is speaking at Event Marketer's 2025 Experiential Marketing Summit. 🎤🎉 With nearly 30 years in the business, Scott will be sharing EventOps insights on Tuesday afternoon. If you're in Vegas for the show, be sure to stop by and say hi.
Our NCAA Final Four activations with Reese's and Nissan were featured in BizBash's latest round-up! 🏀🍫🚗 From sweet moments with Reese's to thrilling experiences with Nissan, our team nailed it. 👀 Check out the full feature here: https://lnkd.in/eMCgNcqT
Last weekend, we hit the Alamodome court in San Antonio with #GMRClient Reese’s for Final Four Friday. From a roaming street team to in-stand and on-court promotions to a full takeover of the NABC All-Star Game (think players, band, and cheerleaders all branded), Reese’s sure knows how to sweeten an already memorable moment for fans. New this year—Reese’s highlighted the Reese’s Chocolate Lava BIG CUP and SHAQ-A-LICIOUS XL Gummies. And they did not disappoint; with competition this sweet, everyone walked away victorious.
When was the last time a brand made you laugh? Not chuckle, not stop and smile, but truly gave you that deep-in-your-gut kind of laugh that you can't control? For Max and Elke, it feels like it's been a little while. They dig into why they feel that way in the latest episode of our Voice of Experience podcast, exploring how modern culture may be limiting brands' ability to create laugh-out-loud moments, and recalling some of their own personal memories from the funniest campaigns and experiences they worked on in the past. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Ever wished for your own red-carpet moment? 🌟 At Rolling Loud LA, Garnier made glam happen! Transforming everyday attendees into VIPs with their epic experience, they tapped into humans' universal desire to shine. Margaret (Meg) Stewart, GMR's SOLE Science Strategy Coordinator, shared her perspective below. ✨ Stay tuned for new SOLE Science™ Snippets each week! We send data collectors out to experiential activations around the world, so we can share the trends we’re seeing with our clients (and you). ✨
