🎉 ANOTHER SHORTLIST ANNOUNCEMENT! 🎉 Congrats to #GMRClient Xfinity for being shortlisted as Sports Business Journal's Sports Sponsor of the Year. Xfinity had a momentous year supporting sports and connecting fans worldwide. Here's a look at why they're shortlisted: ✨ Paris 2024: From start to finish, Xfinity was an integral part of The Games! In crowning moments when Team USA athletes "made" the team, Xfinity provided “connections credits” to 662 athletes. Those real-time “Made It Moments” solidified their place in the hearts of Team USA athletes. ❤️ During The Games, Xfinity's "Fastest Connection to Paris" campaign brought The Games to fans with near-instant access. 🏅 ✨ NASCAR: Xfinity Rewards Selfie Paint Scheme provided fans with VIP experiences and unique engagement opportunities. 200+ fan selfies covered Bubba Wallace’s car at the Xfinity 500 race, driving brand loyalty. 🚗🏁 ✨ March Madness: Xfinity's "Real Deal" campaign featuring Caitlin Clark, placed Xfinity at the heart of one of the year's biggest sports moments. This integrated campaign spanned digital, social, and traditional media, and even captured pop culture attention. 🏀 We’re proud to support Xfinity and transform sports moments into unforgettable experiences for athletes AND fans! 🤝
🎉 SHORTLIST ANNOUNCEMENT! 🎉 GMR is shortlisted for Sports Business Journal's Agency of the Year in Brand Consulting. For nearly 50 years, we’ve led the way in creating unforgettable brand experiences that resonate with fans and drive brand growth. We showcased that on the world’s largest stages in 2024. Take a trip with us down memory lane: ✨ Super Bowl LVIII: we transformed Las Vegas with immersive fan experiences & captivating décor for our client the #NFL 🏈 ✨ March Madness: we supported the men’s and women’s tournaments, and placed Xfinity at the center of pop culture through their "Real Deal" campaign with Caitlin Clark 🏀 ✨ Paris 2024 Olympic and Paralympic Games: we delivered innovative partnerships, athlete-first talent management, and unparalleled fan experiences 🏅 ✨ NWSL: we facilitated a partnership with the world’s best women soccer league and, as part of the partnership, we helped #GMRClient Google honor Megan Rapinoe at her retirement match ⚽ ✨ Pickleball on the National Mall: we brought the game to America's front yard, again with #GMRClient Humana 🏓 ✨ ...And that's only a snapshot! With Milano-Cortina 2026, Super Bowl LX, and the FIFA World Cup coming in hot, we’ll keep doing what we do best—creating and delivering memorable partnerships that deliver both results and memories. 🏅🏈⚽️🏟️
We just wrapped up our third consecutive year supporting #GMRClient Comcast with their #ComcastRISE program. 🌟 The program aims to celebrate Comcast’s RISE recipients by hosting in-person events tailored to educate, network, and promote their small businesses. In 2024 alone, we helped Comcast host 450+ attendees, 10 educational sessions, and 15 marketplace partners, across five thriving cities – Houston, Richmond, Jacksonville, Colorado Springs, and Atlanta. We can't wait to see what 2025 has in store.
🌱 Last weekend, we teamed up with #GMRClient, McCain Foods, to delve into the world of regenerative agriculture at their "Farms of the Future" experience in Chelsea Market. When McCain shared their goal of working with their farmer partners to apply regenerative agriculture practices on 100% of their potato acreage by 2030, we knew that sustainable choices had to take center stage in this footprint. 🌿 Chelsea Market's commitment to sustainable food practices made it the perfect backdrop. Guests discovered the ins and outs of regenerative agriculture vs. conventional agriculture as they journeyed through an immersive space designed with reuse and recycling at the forefront. A worm mascot, AR farmers, and top-notch brand ambassadors guided visitors, culminating in a delicious finale: McCain’s crispy golden Regen Fries. 🍟 🌎 But the experience didn't end there, attendees also pledged their support for regenerative agriculture by signing seed paper to be planted in NYC this spring.
Whether you're an experienced marketer or an everyday consumer, it's likely you have an opinion (or two) on how brands treat their customers. In this edition of Voice of Experience, Elke and Max are joined by a special guest, GMR President and CEO Tyson Webber, to discuss some of the more, well, negative instances of these recent brand moves. We'll let you listen to find out how Elke defines it, but she's much more direct about it. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
🎉 As promised, the shortlist announcements continue. What's better than one Campaign Experience Shortlist? Two! #GMRClient Nissan Motor Corporation Heisman House work is shortlisted in the Pop-up Experience category. Check out how we helped bring the iconic Heisman House to life as a two-story inflatable pop-up at college campuses across the country. Scoring 97% positive fan experience and a 108% increase in total leads in 2024 compared to 2023, it was a winning drive for all involved! While we eagerly await these award results, we can't help but wonder, is it too early to want football back? 🏈
📢 SHORTLIST ANNOUNCEMENTS INCOMING! 🏆 #GMRClient Nissan Motor Corporation made the Campaign Experience Awards: Outdoor Experience shortlist. Take a look at how the electrifying Nissan Formula E Attack Mode connected with Portland's bike culture and delivered racetrack thrills to fans. 🚲⚡ With 89% of participants reporting an improved opinion of the Nissan brand, we shifted into high gear and authentically resonated with fans. 🏎️ 🏁 P.S. Stay tuned for more.
🏀 We were in San Francisco at NBA All-Star Weekend supporting #GMRClient Evernorth Health Services at the launch of their NBA/WNBA partnership, which is focused on holistic health, wellness and vitality. At the core of this partnership lies a shared commitment to providing exceptional health services, from mind to body, to the community. Evernorth tipped off the #NBATotalHealth campaign with a community walk at Golden Gate Park.
🚀 Introducing GMR's Perspective Practice This interdepartmental powerhouse unites experts across the agency to craft culturally impactful work. By connecting strategic insights with real-world experience, we make sure our clients have confidence in our approach, making GMR the go-to choice for unforgettable, purposeful experiences. 🌟 Why should you care? Because we're focused on: 🌐 Infusing cultural fluency into our work without overburdening processes 🎯 Uncovering opportunities for purpose-driven work & agency education 📈 Growing our expertise to deliver sustainable solutions for clients Ready to make an impact? Let's talk.
The season of major live US sports events is in full swing, and The Voice of Experience is back with live observations after Max attended Super Bowl 59 and Elke attended the PGA's biggest party event of the year at the Phoenix Open. How has Waste Management continued to drive new cultural shifts in golf after a decade-plus of sponsoring this PGA event? Why does Max think the attendee experience for this New Orleans Super Bowl had a dampened vibe, and how might that translate to cities hosting future Super Bowls or the 2026 World Cup? Join us on this episode of VoX for a discussion on all that and more. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
