👀 Sneak a peek #BTS of team locker rooms! 🏈 Our work for the National Football League (NFL) involves translating feeling & aesthetics across design elements in a systematic way. Yet, this doesn't capture the heart and emotion poured into our work by our teams. Let's explore the team locker rooms—where we aim to create a welcoming space that invites teams into a huddle, hypes them up for the game, and sets them up for success as they take the field. It all comes from the nuances our team incorporates into the design of their pre-game spaces. Same system, different intention. 🎨
For more than a decade, we’ve been designing each Super Bowl city with the National Football League (NFL). Our goal is to create the perfect balance of density and saturation. Making an experience that’s personalized to each intended audience. All eyes and lenses are on the players and coaches today. But beyond the cameras, outside the stadium, and behind the scenes, our team is helping bring the Super Bowl to life. Every year a new city. New stadium. New logistics. Always the Super Bowl. Never the same game or experience twice. Here’s some StoryMaker behind-the-scenes from #SBLIX.
Super Bowl week is in full swing across New Orleans! The Cigna Healthcare #WellnessInMotion tour arrived at a local school for a Safe Zone Activity Day focused on wellness and health, including an extra special surprise when Saints stars Kendre Miller and Jaylan Ford showed up. #GMRClient Cigna tackles health equity through their NFL partnership, delivering free preventive screenings nationwide. ⚜️🏈
🎭 If you're in town for #SBLIX this weekend, make sure to head to Jackson Square and Caesars Patio. You don't want to miss the incredible NFL photo ops scattered around #NOLA! 📸✨
We're not crying, you're crying. 😢 We’re proud to support #GMRClient Cigna Healthcare on this moving piece with former NFL Quarterback Alex Smith.
🏈 Quick Super Bowl timeout to announce that we're just 1️⃣ year out from #MilanoCortina26! 🇮🇹⛷️🏂
In case you missed it, here’s our recap from #SBLIX Opening Night 👇 1. Super Bowl week in NOLA has officially begun. 🏈 2. Fans got their first glimpse at the National Football League (NFL) magic inside Caesars Superdome. 3. This may be GMR's 37th Super Bowl supporting brands, but this view from the field never gets old. 🏟️
🛬 You may just be touching down, but our StoryMakers have been hustling behind the scenes in New Orleans for weeks, transforming it into a remarkable Super Bowl host city. We can’t wait to show you the magic we helped the National Football League (NFL) create. 🏈
👀 Keep your eyes here. We’re about to transform #NOLA for #SBLIX…🌟🎭🏈
Starbucks’s recent reversal of its so-called “Third Place” policy, which defined their brand for decades, has sparked a lot of debate on the role brands are playing in human connection. In this episode of “The Voice of Experience,” Elke and Max discuss how traditional third places/spaces are being displaced, what types of experiences are stepping in to fill that void, and how brands can leverage the growing threat of boredom and loneliness to turn loyal customers into community builders. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
