Answering “what does Gen Z want to see” isn’t simple to answer. Luckily, GMR’s Senior Strategy Director Alla Ioffe Dragoun chatted with AdForum on how best to reach any audience (Gen Z included) and the unique opportunities to drive brand loyalty. Head over to AdForum to learn more.
StoryMakers like GMR Creative Director Tarin Gessert have been on the ground in Paris long before the Games began, assisting our clients on their Olympic & Paralympic journeys. Tarin & team have been supporting #GMRClient Visa’s extensive Look of the Games (LOTG) Program, aiming to connect emotionally with fans, remain culturally relevant and deliver the right message at the right time.
Hats off to the GMR and P&G teams bringing these experiences to life at Paris 2024!
In case you missed it, we launched a podcast! “The Voice of Experience” explores the art, science and secrets of making brands unforgettable. In the second episode of VoX, hosts Elke Jones and Max Lenderman discuss this year’s RuPaul’s DragCon, an event that they deemed a missed opportunity for brands. They share their hot takes on how brands could properly integrate themselves into this world of authenticity and self-expression. This is the first of many live event breakdowns, so stay tuned for more insights from live events by Elke and Max. Subscribe on... Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
GMR and the Sports Business Journal convened a roundtable of corporate partners and Olympic leaders from the likes of Comcast, Eli Lilly and Company, Google, Optimum Sports, United States Olympic & Paralympic Committee, and USA Swimming. SBJ's Rachel Axon moderated the conversation and discussed everything from brand partnerships to hospitality to the pressure of meeting lofty expectations. And of course, the group looked forward to how the movement is positioned ahead of #LA28. GMR's Jessica Giordano weighed in on the topic of LA28: "When you talk about the Olympics, we think about this sport, which it is, but then you get here on the site and it is the manifestation of culture, global culture, entertainment and sport. And then you put that in the entertainment capital of the world and the heart of culture, and it's only going to grow from there too. So I think this idea of, it's the world event, not just about the sport, is really going to come to life in a big way in L.A. too."
From Paris 2024 ➡️ LA28. We may still be in the midst of the Games, but it’s never too early to think ahead. GMR’s Executive Strategy Director Dennis Jenders reflects on his time in Paris and considers the transition brands must make to craft impactful experiences in Los Angeles. “The real innovation lies not in technology or flashy campaigns but in the ability to shift the narrative and create a context where culture, community, and commerce come together in harmony.”
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Say hello to one of the breakout stars of the Games - iconic venues. Brands said “au revoir” to traditional showcasing in exchange for historic Parisian venues, giving them more autonomy to customize spaces that stay true to the culture of the host city and more closely align with their activation goals. GMR’s Jessica Giordano weighs in with Sports Business Journal’s Rachel Axon.
It's estimated that 3.44 million people watched the WNBA All-Star Game and 16,407 were there in attendance. We partnered with #GMRClient U.S. Bank (who has been a presenting sponsor of WNBA Live since the beginning) on their 'Nothing But Net Worth' activation. Basketball fun + financial guidance? Now, that's a slam dunk. Learn more about the activation in Event Marketer's WNBA Live 2024 round up.
Bienvenue au Café de ConneXion! Inspired by iconic Parisian cafés, we partnered with #GMRClient Xfinity to bring to life the brand's first in-market program during the Games. The Café is home to a non-stop rotation of current athletes and legends, all creating content to make fans stateside feel like they're here and a part of the conversation - driving home that Xfinity gives fans the fastest connection to Paris.
