In Q2, 38 StoryMakers were promoted or reached a tenure milestone as part of our agency. Let's give them a round of applause! 👏
From volleyball at the Eiffel Tower to equestrian hosted at the Palace of Versailles, there's no place that offers more iconic venues than Paris. Now drop in the world's best athletes and you have yourself the most anticipated Olympic and Paralympic Games. StoryMakers Corinne Holman-Martin and Jessica Giordano sat down with Sports Business Journal to discuss the Games–specifically, the iconic Parisian places the best of the best will compete in just a matter of days. We can't wait to experience it all together.
It was a huge weekend on the football front with the Copa America and UEFA EUROs finals. StoryMakers were in Miami and Berlin to take in the spectacle. GMR's Alexa Sunderland was on the ground with the fans in Germany. Her takeaway? When we talk about bright bulb moments that create life long memories, there's no better opportunity to engage with passionate fans than at a match. Experience football with GMR FC at https://lnkd.in/eHn36ts3
GMR Account Supervisor Maddy Rang was on the ground at the 2024 Spanish Grand Prix helping showcase the partnership between #GMRClient Hewlett Packard Enterprise and the Mercedes-AMG PETRONAS Formula One Team. While the Formula 1 drivers sped to the finish line, HPE focused on racing towards innovation. Congrats to Maddy and team on executing a successful VIP customer program, making the event an unforgettable experience for drivers and customers alike. 🏎️
GMR's Chief Commercial Officer Adam Lippard discussed the rise of global football popularity in the United States with the New York Post this week. Along with 48 participating teams, 104 games taking place over 6 weeks in 16 host cities across 3 countries—FIFA World Cup 2026 will bring new and passionate fans to the sport across North America. It will be a sporting event beyond anything we've ever witnessed and now's the time for brands to get involved—new fans await.
La Défense Arena (Taylor’s Version) is now La Défense Arena (Paris 2024 Version). Our StoryMakers, including Elvira Sagirova, are already on the ground in Paris prepping for client arrival, checking in on venues, and anxiously awaiting Games time. T-18 days to go!
We’re still riding the high from the Portland E-Prix 2024. It was a great weekend with #GMRClient Nissan Motor Corporation, who shared their electrification story at the E-Prix track and around the city. We brought the Portland vibe and capitalized on the race-weekend buzz with a culturally relevant experience that thrilled locals. Here’s how the brand showed up: 🏎️ Built an E-Village experience that celebrated Nissan’s proud racing legacy and delivered the thrill of the track. 🚲 Brought the visceral sights and sounds of Formula E to Portland’s other iconic track with an electrifying bike lane takeover in Director’s Park 🔋 Showcased how innovation can help every type of driver feel electric behind the wheel with Nissan’s lineup of EVs. Add it all together and you get an unforgettable experience for Nissan’s target audience.
This weekend, we hit the track and the streets of Portland, Oregon with #GMRClient Nissan Motor Corporation at the Formula E 2024 Portland E-Prix. Our goal? Help Nissan connect with motorsports enthusiasts, hardcore Formula E fans, and Portlandia by highlighting their thrilling lineup of EVs and showcasing innovation on and off the track.
Big news! GMR was named to Event Marketer's 2024 It List! Thanks to our StoryMakers for continuing to create memorable experiences that have secured us a spot on this “who’s-who” industry list for 10+ years.
Since the surge of corporate DEI efforts in the wake of 2020, the ad industry has seen emphasis and efforts fade. AdForum tapped industry experts to share their thoughts on why conversation has slowed and give advice for picking up the momentum. GMR’s Vice President of DEI Sophie M. emphasized that, here at GMR, we haven’t taken our foot off the gas by continually assessing whether our DEI model is working and pivot when needed to keep progress alive. “Like a duck floating on water, it’s easy to believe the conversation around DEI has slowed, but for agencies who understand the needs of brands and consumers, DEI is evolving rapidly under the surface.”
