Our Chief Partnership Officer, Jessica Giordano, joined Sports Business Journal's Rachel Axon for an Olympic roundtable alongside Jamie Conlon Rocha (Director of Global Event Partnerships for #GMRClient Airbnb), Matt Farrell (CEO of U.S. Figure Skating), and Dave Mingey (President of Onboard Sports Advisory). Together they answered the question: "how would you assess what it's been like on the ground in Milano Cortina?" Read their full responses and stay tuned for more from this series: https://lnkd.in/gh6M-7DT.
🎖️ THIS IS WHAT MAKES US GREAT: Our Craziest Olympic Pivots If there's one thing our team knows, it's how to turn chaos into gold. For decades, GMR has tackled the world's biggest, most complex events. But here's the thing about the Olympics—nothing ever goes exactly according to plan. And that's where we shine. Read on to see how our teams have turned impossible situations into unforgettable experiences.
Welcome to NFL HOUSE. Since 2012, we’ve been partnering with the National Football League (NFL) to raise the bar in hospitality—treating their Super Bowl VIPs like MVPs. Last week at #SBLX, NFL HOUSE brought together global leaders, league partners, and football's most influential voices for an unforgettable weekend. Intentionally designed spaces lead to meaningful connections. Hospitality that's personal and world-class. 🏈
From the moment fans step into Levi's Stadium, the energy and scale of the Super Bowl surround them. The stadium bowl is bright and bold. Every design detail—every color, every angle, every sight line—is crafted to elevate the experience for the players, the fans in the stands, and the millions watching from home. This is the craftsmanship and attention to detail we’re known for at GMR. And we’re grateful we get to do this for the biggest name in the game, the NFL.
Even after 38 years of activating at and around the Super Bowl, the anticipation is still there. We’ll see you tomorrow, Levi’s Stadium. 🏟️
If you're in the SF Bay Area this weekend for #SBLX, don't miss the magic we’ve helped the NFL create around the city. Head to the Ferry Building Plaza area to check out the two photo ops and capture a lasting SBLX memory. 📸
It's Fanuary, and #GMRClient Xfinity has simultaneously stood out at Milano Cortina, Super Bowl LX, Daytona 500, and NBA All-Star. At Crossover at the NBA All-Star Game, the X-Vault emerged as the centerpiece: an immersive destination featuring Tristan Eaton's limited-edition hero artwork, AR collectibles, and player meet & greets with Carmelo Anthony, Tyrese Maxey, and Cade Cunningham. Proving that no one brings all of sports together like Xfinity. Thanks to our Executive Creative Director Farah Brigante and the GMR team for the creative vision and flawless execution.
What's the difference between a sponsor and a true partner? Listen to our Senior Director of Client Consulting & Services, Lindsay Loridon, on Wisconsin's Midday News with host Jessica Tighe as she digs into GMR's role at the 2026 Winter Olympics and how we're already preparing for LA28. 🎧 Catch the full episode: https://lnkd.in/ebE5jdqC
How did Modelo unite rival fans at the College Football Playoffs in Miami? Their personalized jerseys became more than merch—they became the festival's unofficial uniform. Margaret (Meg) Stewart, GMR's Experience Data and Insights Manager, breaks down the SOLE Science™ behind the connectedness. ✨ We send data collectors out to experiential activations around the world, so we can share the trends we're seeing with our clients (and you). Stay tuned for upcoming SOLE Science™ Snippets! ✨
🎖️ THIS IS WHAT MAKES US GREAT: Our Craziest Olympic Pivots If there's one thing our team knows, it's how to turn chaos into gold. For decades, GMR has tackled the world's biggest, most complex events. But here's the thing about the Olympics—nothing ever goes exactly according to plan. And that's where we shine. Read on to see how our teams have turned impossible situations into unforgettable experiences.
