Later is growing. And we're building the team to match. 💪 We're thrilled to welcome Dena Upton as our new Chief People Officer. Scott Sutton said it best: "The next chapter of growth at Later will be driven by the talent we attract, develop, and empower across the organization." Dena comes with deep experience scaling high-performing cultures at Advisor360°, Drift, and LogMeIn. She knows what it takes to build teams that move fast and decide well. We recently crossed a $2.9B annual GMV run rate. We launched Creator AEO. And we're just getting started. The best companies win on talent. We're building that team. Want to be part of it? Check out our open roles at https://later.com/careers/
We just released some BIG NEWS... It's been a MASSIVE year over here at Later and Mavely. A massive year for our customers - brands and creators alike. THANK YOU! Since unifying with Mavely, we surpassed a $2.4+ billion GMV run rate, up more than $1 billion since 2024, and delivered more than $250 million in lifetime creator payouts. The milestone follows a historic holiday shopping weekend where creator-driven content across all platforms generated more than $50 million in sales during Black Friday and Cyber Monday. The last 12 months also marked the expansion of our enterprise footprint with significant new enterprise client partnerships that will bring our creator commerce infrastructure to multiple globally recognized brands. "Later has become an important partner in helping our team manage creator programs more efficiently and has enabled us to see consistent growth and success," said Brandi Briggs-Freeman, Social and Influencer Manager at Southwest Airlines. We were named a Leader in the G2 Winter 2026 Reports, achieving this recognition for the fifth year in a row for Influencer Marketing Platforms. We also recently introduced Later EdgeAI, our predictive intelligence engine that uses a decade of proprietary influencer and commerce data to forecast performance and optimize campaigns. "Later is setting the pace for the next decade of influencer marketing," said our CEO, Scott Sutton.
JUST IN: Later's 2025 State of Influencer Marketing Report is here. 💻 214 marketers, one clear trend: scalable influencer programs win. ✅ Brands are moving from one-off campaigns to programs that actually scale. Our latest report breaks down what’s working, what’s not, and how to build influencer programs that deliver real results. Inside you’ll find: ✔️ Why 61% of top brands treat influencer marketing as strategic infrastructure ✔️ How AI is helping marketers work smarter, not harder ✔️ The tactics driving performance, from UGC to affiliate programs ✔️ Why long-term creator partnerships beat short-term activations Ready to see the full blueprint? Get the full insights here: https://lnkd.in/gkB2ZCme
We’re excited to celebrate a five-year streak we’re really proud of… Later has once again been named a G2 Leader in the Winter Reports! 🎉 In this report, we’re honored in both Influencer Marketing Platforms and Affiliate Marketing! This is the momentum that comes from doing great work with great customers. Brands trust Later to lead the way in influencer marketing and help them run campaigns that drive real impact. That trust earned us a G2 Winter Leader ranking in both Influencer Marketing and Affiliate Marketing. Here is what brands say about working with us: 💬 “They make the whole creator experience feel smooth and enjoyable from start to finish.” 💬 “Love the collaborative and team approach to each campaign.” 💬 “The Later team is collaborative, responsive, and consistently goes above and beyond to make sure our campaigns are set up for success.” Thank you to our customers for the trust and the shared wins. We cannot wait to build what comes next. Learn more: https://lnkd.in/g59KNwBx
It’s official. The future of influencer marketing is here. 💡 Meet Later EdgeAI, the industry’s most advanced predictive intelligence engine, built to turn influence into measurable business impact. Powered by over a decade of first-party creator and campaign data, Later EdgeAI helps brands forecast performance, identify top creators with confidence, and build campaigns that outperform. The Later EdgeAI advantage: ✅ Find creators who make the biggest impact ✅ Predict performance before launch ✅ Drive engagement, conversions, and ROI Later EdgeAI learns from your brand’s goals, audience, and past performance, evolving with every campaign to deliver smarter, more effective results. AI innovation fuels our every move — helping brands move with speed, clarity, and creativity from discovery to strategy. 👉 Learn how we’re shaping the future of influencer marketing with Later EdgeAI: https://lnkd.in/gkPKU3qZ
G2 Summer Reports are here! We’re proud to share that Later Influence continues to lead the Influencer Marketing Platform category on G2 🏆 And this just in: we’ve also been recognized as a leader in the Affiliate Marketing category, a new badge we’re excited to add to our growing list! From brand marketers to creators, your reviews say it all: 💬 “Later builds influencer strategies that align with both brand goals and retailer priorities.” 💬 “I love being a creator on Later.” 💬 “Excellent team, fantastic data & an overall win of an experience!” We’re proud to power campaigns that drive results together. Thanks for the love! Learn more https://lnkd.in/grY5tHvd
BIG NEWS today: Later has acquired Mavely Mavely drives over $1 billion in sales with over 120,000 creators, serving 1,400 of the world's largest brands. By coming together, we will be able to continue to support these creators and marketers looking to drive results. With Mavely, we're building a comprehensive set of solutions that delivers measurable ROI and empowers creators to drive full-funnel impact. With visibility into millions of transactions, we are uniquely positioned to drive data-driven outcomes via our award-winning technology and services. This acquisition is a significant step forward in our vision for the creator economy and Later.
We are excited to annnounce that Later has partnered with Mavely to launch affiliate campaign capabilities for our influencer marketing customers. This brings unparalleled, attributable revenue data from creator campaigns to marketers. Combined with our marketing technology platform and managed services, Later is the leader in driving full-funnel measurement, outcomes and impact for enterprise brands.
Later Launches Beyond Influence Podcast With CEO Scott Sutton and Influencer and Former Love Is Blind Cast Member Kwame Appiah Later Logo (PRNewsfoto/Later)
Later Launches AI-Enabled Social Listening and Enterprise Solutions
