A WEEK DEDICATED TO SUSTAINABILITY During the month of April, PUMA focused on raising awareness for sustainability initiatives through various activations. Introducing our first FOREVER. BETTER. week at our headquarters in Herzogenaurach, we hosted a series of events to engage PUMA employees in sustainability efforts. Check out the summary of our events: With our series “Behind the Factory Door,” we shared deep insights into the people behind your PUMA clothes. Jade Rocher, one of the voices of our “Voice of a RE:Generation,” reflected on her experience, saying, “I’m not a big consumer and take care of what I have, but it definitely challenged how I value each and every thing.” Meanwhile, Voice of a RE:Generation, Luke Jaque-Rodney shared his passion for healthy and delicious food during his cooking session at our German HQ. Andrew Burgess led an upcycling workshop where our employees transformed t-shirts into tote bags, showcasing the beauty of giving clothes a second life. Two sustainability highlights of the month included the introduction of our groundbreaking RE:Fibre technology, which transforms preloved garments into new fabrics, and the latest addition to our shoe lineup, the RE:Suede—a shoe designed to compost itself. By embracing these initiatives, PUMA continues to push the boundaries of sustainability, working together for a better future. To read more about the different activations, check out our CatchUp Article.
When you’re fast, you set the pace. The game moves slower. The ball looks bigger. This is how the greats change the game. This is how they win. We invite you to break through your limits, unlock transcendent athletic performance, and FOREVER. FASTER. - See The Game Like We Do. Our latest campaign marks our most significant brand initiative in decades, spotlighting our unique affinity for speed and its impact on the game. As we dive into the Year of Sports with major events like the Olympics, Euros, and Coppa Italia we will amplify this message even more, inviting the world to see the game like PUMA does. In our debut activation in Paris, PUMA athletes Yaroslava Mahuchikh, Karsten Warholm, Mondo Duplantis, and Mutaz Essa Barshim revealed their new Olympic Games 2024 kits. These athletes embody speed and height, shattering world records and redefining excellence. Stay tuned for more exciting things to come and continue to See The Game Like We Do: FOREVER. FASTER.
March was a special month for us at PUMA as we celebrated International Women's Day and honored the incredible women who are an integral part of our brand. Throughout the entire month, we celebrated International Women's Day by shining a spotlight on our PUMA women. We recognized and celebrated the women who defy expectations, control their own narratives, and reject the "one-size-fits-all" approach to fitness. One of the highlights of the month was the launch of our new product line, 'Shapeluxe'. With the mantra "FOREVER. YOU.", Shapeluxe embodies the essence of authenticity and individuality. It's about being true to yourself and doing things your own way. We had the honor of having two of our very own PUMA employees and ambassadors represent this empowering campaign. In addition to the launch, our CPO, Maria Valdes, hosted a panel talk with four empowering PUMA women. They shared insights into their 9-5 but also their 5-9, adding another layer to the empowering message of FOREVER. YOU. Shapeluxe isn't just another product line – it's a movement. Our innovative, high-performance pieces are designed to seamlessly move with you throughout your day, no matter what your day looks like. At PUMA, we believe in empowering individuals to be their true selves and embrace their uniqueness. With Shapeluxe and the #FOREVER.YOU. campaign, we're committed to providing women with the tools and inspiration they need to conquer their goals and live life on their own terms.
