We are excited to unveil Salomon’s 2024 Impact Report, offering a deep dive into our sustainability strategy, initiatives, and progress within the outdoor industry. Our commitment remains strong: shaping a more responsible future through innovation and culture. Celebrating ten years since the inception of our first sustainability strategy, this year's report delves into our transformative journey leading up to our "Change Our Future" strategy.
From social media to shoemaking Salomé MOUGEL, our Social Media Marketing Apprentice, recently took part in one of our in-house footwear workshops. While originally designed for shoe designers, this experience is open to all employees, offering a chance to explore the craftsmanship and innovation behind Salomon products. Over the course of a few days, she traded screen time for workshop time — building her own pair of shoes from scratch. From theory to assembly, she learned what makes our products perform and gained a whole new perspective (and appreciation) for the expertise behind every Salomon shoe. Check out the video to see Salomé’s one-of-a-kind pair, with a little personal twist. Big thanks to Beatrice BOUCHER and Alain DUCLOS for sharing their passion and passing on their know-how. Video - Erwan Lier
Legends & Rising Stars: Salomon’s 2025 Trail Team Since 2004, Salomon has been at the forefront of trail running, welcoming the best mountain runners from around the globe. Now, we're thrilled to introduce our 2025 International Trail Running Team! From short distances to 100-milers, our athletes are ready to conquer trails from the Alps to the Rocky Mountains. With new recruits from our science-based scouting program and seasoned champions, this team is set to redefine trail running.
"Pushing limits and see what’s possible.” That’s what 2024 was all about. We chased possibilities, found peace in the mountains, and lived every moment to the fullest. Here’s to everything we accomplished—together. 🙌 Music courtesy of Thylacine / William Rezé
Courtney Dauwalter x Salomon: The Journey Continues We are thrilled to share that trail running legend Courtney Dauwalter has extended her partnership with Salomon for another 5 years! “In 2017 the Salomon US team took a chance on me and added me as an ambassador,” shares Courtney Dauwalter. “They sent a box with some pairs of shoes and a few running outfits. They told me they believed in me and had no problem when I asked for my shorts to come from the men’s line. I was over the moon. Walking down memory lane, that same year I ran the Moab 240. Who knew it would be the start of such a special relationship. A partnership. A team. I’m so thankful that what we started 7 years ago is still rolling and growing. Excited to continue this party, stay tuned for some cool stuff we’re working on together. Shortneys and beyond!” Courtney's unparalleled achievements and dedication to trail running align perfectly with our brand's values and vision. We look forward to continuing our journey together, pushing the boundaries of the sport and inspiring runners worldwide. Here's to many more years of success and innovation with Courtney on our team!
We are proud to announce the opening of the first Salomon Store in Milan in the prestigious location of Corso Garibaldi. After New York, Paris, London, Shanghai and Tokyo, an important new goal of Salomon's global retail strategy was achieved on November 7 in Milan. "Milan is the perfect city to best express Salomon's soul related to the modern mountain sports lifestyle. We want to offer an exceptional experience and service to our consumers." - Paolo Parmeggiani, Salomon Director of Countries & Managing Director Italy
We are honored to announce the appointment of Guillaume Meyzenq as President and Chief Executive Officer, effective January 1st 2025. Guillaume brings a wealth of experience and a bold vision for the future. He succeeds James Zheng, the interim-CEO and Group CEO at Amer Sports, and will report to him. With a distinguished 28-year career at Salomon, Guillaume Meyzenq has been chosen for his deep understanding of the sports industry and intimate knowledge of the iconic company born in the French Alps. Throughout his tenure he has held pivotal leadership roles including Senior Vice President Footwear and most recently Chief Product Officer SoftGoods. His transformational leadership style, operational excellence and focus on innovation have been instrumental in driving Salomon's footwear success. “With a demonstrated record of achievement in international sales, both in Winter Sports and in Outdoor Footwear, Guillaume will expand his role to unleash the company's potential,” said Amer Sports Group CEO, James Zheng. “He is an inspiring leader who seamlessly blends Salomon's core values with his unique leadership style characterized by rigorous engagement. His bold vision and unwavering commitment to innovation are set to propel Salomon forward solidifying its status as the global leader in mountain sports and lifestyle.” Congratulations Guillaume!
Trailblazing Start at Salomon: the Apprentice Onboarding Journey At Salomon, we empower you to be at your best! Over the past few weeks, our new cohort of 50+ apprentices embarked on an onboarding journey designed to provide them with a stellar start in our company. Click on the link and have a look at our recap video to see the highlights of this incredible experience! The comprehensive program included a variety of activities, allowing our apprentices to dive deep into the Salomon brand through immersive experiences. From exploring the office spaces to discovering product creation and understanding the consumer experience, they also had the opportunity to build connections through group challenges and informal gatherings. We are excited to see our apprentices thrive and look forward to what’s next. Go Trailblazers! Video — Erwan Lier
Behind the Scenes: Salomon’s 2024 Retail Training Camp Experience Over five immersive days, 24 retail trainers collaborated to develop a unified strategy for training staff across 684 stores. This unique camp was a journey of unleashing potential and embracing the authentic Salomon spirit. Participants experienced a full immersion in our brand values and purpose through outdoor activities and a hike with the Salomon Foundation and YAMBI — an NGO aiming at facilitating integration of refugees through mountain activities. They enhanced their expertise in training animations, and got to meet experts when they visited our headquarters in Annecy. The camp also provided comprehensive product training, preparing everyone for the upcoming season. Take a look at the highlights of their memorable experience! Want to join the team? Look at our retail opportunities here: https://lnkd.in/eM8DqPCP Video — Erwan Lier
