Arbitron
Adquirido por Nielsen
Essa empresa é sua?
Visão geral da empresa Arbitron
2 escritóriosLocalizações
Arbitron watches radio listeners. The top provider of radio station audience ratings in the US, Arbitron surveys radio listeners in hundreds of local markets throughout the country. Its survey reports measure not only what stations people are listening to but also demographic information about those listeners, including income, lifestyles, and shopping habits. Thousands of radio stations and advertising agencies subscribe to Arbitron's services. In addition to radio ratings data, Arbitron offers market research for cable TV, Internet, and outdoor advertising customers. The company traces its radio ratings roots to around 1965.