Visão geral da empresa Coremetrics
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Want to know who's clicking on your website, and where, and how? Coremetrics provides Web-based analytics and precision marketing software that companies use to analyze the behavior of their online customers and website visitors. The company's software captures and stores site visitor activity data, then converts it into individual visitor profiles that give online marketers, IT managers, and e-commerce company executives insight into how their websites are being used. The data is used to identify targets for e-mail, online, and search engine marketing, among other applications. Coremetric's customers have included Bank of America, Columbia House, and Williams-Sonoma. The company was acquired by IBM in 2010.
