Descrição Equity Insurance Group is running quite a syndicate. Part of Lloyd's of London insurance exchange, the company offers auto and motorcycle insurance under the Equity Red Star brand. Covering about 30% of UK motorcycles, the company is one of the top providers of auto and motorcycle insurance in the country. It also provides loyalty programs through its Equity Direct Broking Limited. Customers include Harley-Davidson, HSBC, and Renault. The division also administers personal lines of insurance for brokers looking to get out of the business. Insurance Australia Group owns Equity Insurance Group.