Nickelodeon
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Who knew that kids would go ga-ga over a cartoon sponge with square pants? Nickelodeon operates a leading cable channel for kids that reaches about 100 million domestic households. Its top programs include Dora the Explorer, iCarly, and SpongeBob SquarePants. During primetime and late night hours, the channel aims at an older crowd with its Nick At Nite programming block which includes such classic comedies as The Cosby Show, Home Improvement, and Roseanne. Along with its flagship network, Nickelodeon oversees Nick Jr., a commercial-free educational channel for children, as well as several online destinations designed for kids. The company is part of MTV Networks, a subsidiary of media giant Viacom.
