Visão geral da empresa Physicians Formula
Produção de bens de consumoIndústria
Physicians Formula Holdings (PFH) boasts the professional formula for skin imperfections. The company develops and manufactures prestige cosmetics products for the masses. Focusing on face and eye makeup, the Physicians Formula label includes facial powders, bronzers, concealers, blushes, foundations, eye shadows, eye liners, brow makeup, and mascaras. The company primarily sells its products through mass merchandisers (such as Wal-Mart, Target), drugstores (CVS, Rite Aid), and specialty cosmetics shops (Ulta). PFH is active mainly in the US but also sells its beauty aids in Canada, Australia, and beyond. Growth is driven by an expanding lineup; since 2007, it has launched an average of 77 new products a year.
