I applied online and was invited to an interview seminar, which was pretty cool. Apple does, indeed, do a great job in making it's potential employees excited to work for the company. They did a lot of talking and a lot of prepping. They ask a lot of questions to get you involved and hope that you'll speak up. But I think that what is most important is to be friendly, but not too eager and for your schedule, make yourself as available as possible. Because I only put down that I could work 15-2o hours due to school, I wasn't considered as much as other people were. When I talked to the manager after the seminar he said he really liked me but he saw I only put down 20 hours when it's mostly liked that the applicant puts down at least 30 hours of availability even though they might not work that much.

It’s a very long process so have patience. Sometimes they will give you feedback but if you are external you will just receive a turn down email. Keep applying. Apple says it’s not a NO. It’s a not now and that’s very true.