I was called to come in for an interview and a case study assignment. I was first given the case study and 45 minutes to prepare a presentation based on the task. The task was to create a new product for their already existing product line, a marketing plan for it, and base the strategy off of a graph I was given with a competitor analysis. Unfortunately, I did not discuss this graph enough and talked more about the creative aspects of the marketing strategy as opposed to the expected sales and revenue, etc. It is essential to talk numbers, which I failed at and why I was rejected from the job. After the case study we proceeded to the interview, which consisted of standard questions about myself and my past experiences, why I'm interested in the role, etc. Nothing strange or difficult.