1-hour interview, simple, enjoyable and clear, including self-intro and behavioral questions and scenario questions. No question about why this role why this company. No need to answer the question of business awareness and marketing principles. Just give them your experience as examples and what your ideas.

2 online interviews, given 2-3 days notice before each one. 1 hour long each, first half was formed of questions about past experiences and required STAR format responses, the second half was situational questions. Very friendly and encouraging interviewers and good communication from the company.