🎉 Xfinity WINS Again…🏆 Congratulations to #GMRClient Xfinity for bringing home the GOLD for best use of A/V at the Event Marketer Experience Design Awards. At GMR, we specialize in doing "firsts" and breaking a world record certainly qualifies - and brings home the hardware.
Over the past year, GMR data collectors attended 840+ individual brand experiences across 101 live events—gathering insights from activations involving 573 distinct brands. Now we answer the question of which brands are creating the most memorable experiences for their audiences. We’re excited to present the top 25 performing brands. Click the link below to download the full report and learn more. https://lnkd.in/gdSw7mtR
Todd Fischer, GMR's EVP of Client Consulting, joined Curtis Walker on the TurnkeyZRG podcast. Listen along as they discuss the evolution of brand priorities and how to navigate partnerships efficiently. Of course, they also touch on the foundation of GMR's work—creating authentic and unforgettable experiences for fans.
At GMR, we’ve invested years into studying the power, effects, and triggers of memory-making. Now it’s time to unveil the second annual GMR Brand Experience Index© (GBEI). This report features the most memorable brands of the past year based on their live experiences, as measured by our proprietary experience design analysis & approach: SOLE Science™. Click the link below to download the full report or book time to meet with us to embed your brand in the hearts and minds of your audience forever. https://lnkd.in/eVckAS-B
We’re excited to be listed among Sports Business Journal's second annual class of honorees for the Best Places to Work in Sports! 🏆 For the second year in a row, we're celebrating what makes GMR such a great place - our StoryMakers. https://lnkd.in/gkJiEsUw
🏅 We’re excited to announce that our Paris 2024 work with Google, Team USA, and NBCUniversal won bronze at The Clios Sports Awards in the 'Fan Engagement: Partnerships & Sponsorships' category. 🏅 At the 2024 Olympic and Paralympic Games (AKA this year’s premier cultural moment), we helped Google partner with Team USA and NBCUniversal to showcase the power and helpfulness of Google’s Search and Maps AI products and features. While most tech companies exclusively pushed AI-focused messaging during commercial breaks, Google chose to show up where people were most engaged: within broadcasts, on social media, and in the hands of athletes. In the end, Google didn't just showcase its capabilities; it changed the game…. and won a Clio! https://lnkd.in/e3wb9CA4
GMR's Jessica Giordano and Todd Fischer joined Jake Hirshman on this week's episode of Life in the Front Office Podcast. They talked career journeys, or should we say "eras," and tackled topics impacting brand marketers everywhere. Listen in on Apple podcasts.
What does it take to be a GMR StoryMaker? And what’s the difference between story making and storytelling? Listen to our Talent Development Lead, Christopher McCoy, detail the difference through spoken word.
Today is Veterans Day. In recognition, we're sharing a reflection from GMR's Corporate Counsel, Molly Rose Madonia. To Veterans everywhere, we thank you for your service. "This Veterans Day, I encourage everyone to reflect on how we can better support those who have served. When I asked my best friend, a ten-year Army Veteran, what his ideal Veterans Day looks like, he said that most Veterans simply want to spend time with loved ones, friends, and family. Do you have Veterans in your circle? In your family? Give them a call or a text. Is there a Veterans Day parade in your community? Spend some time observing the patriotism that unites all Americans and thank those in attendance. Is there an opportunity to volunteer with your community’s Veterans? Can you reshare a commemorative post on your social media, amplifying the sentiments of others? Or, can you simply observe a moment of silence to reflect, or briefly journal, about what Veterans Day means to you?"
We’ve all experienced an unhinged brand before and can immediately recall what we loved about them – maybe it’s Slim Jim immortalizing Macho Man Randy Savage’s demand for us to snap into one of their meat sticks; or maybe it’s social media 1.0 era Wendy’s giving a follower free chicken nuggets for life because they got 1,000,000 likes on a tweet. In this episode of the Voice of Experience, Max and Elke step into the world of Nutter Butter TikTok and other 2020s-era unhinged brands and ask themselves “who does this marketing appeal to?” and how can you take a brand’s bold and disruptive stance from social media and execute that strategy in the live events and experiences space? Oh, and stick around til the end when they talk about their own top career moment working with an unhinged brand – here’s a teaser: it involves a Slim Jim and an eye socket. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
