👀 ⚽ GMR FC sighting at the MLS Cup this weekend.
GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are led by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Adam Rose, one of GMR’s Creative Directors who also serves as a Co-Lead for THRIVE, an ERG that supports persons with disabilities in the workplace. “GMR’s Thrive ERG is an incredible community. The previous leaders did an amazing job of establishing a safe, supportive, informative and fun environment for our team to grow personally and professionally. The bar was set high. Claire E.M. Ailts (Thrive’s awesome co-lead) and I jumped right in and learned that we may plan and lead meetings, but it’s the group’s positive vibes and openness that really make Thrive work. I’m thrilled to be leading with Claire again next year. The ERGs are one of my favorite things about working at GMR.”
The end of the year means best of lists, and all the controversy and conversation that comes with them. In the latest episode of the Voice of Experience, Elke Jones and Max Lenderman talk about GMR’s own best of list – the annual GMR Brand Experience Index. How did the Top 25 brands for this past year make memories better than the rest, and why are Jersey Mike's Subs and Humana particularly unique cases in the Top 5? Our comments are open, and Max and Elke want to hear from anyone curious about these rankings, no matter how strong your feelings are. So check out the episode and let us know what you think! Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
🥁 Drum roll, please…we present to you our 2024 Top 5 Brands. After investing thousands of hours observing and analyzing brand experience activations at more than 100 events around the world in 2024—here are the top performing brands based on our quantitative and qualitative analysis: 👏 Jersey Mike's Subs, the LEGO Group, Frito-Lay, Instax FujiFilm & Humana If you're interested in learning why your brand did (or didn't) make it to the top of the list, click the link below. We'd love to unveil the magic behind SOLE Science™ and how it can help make your experience unforgettable. https://lnkd.in/gdSw7mtR
Congratulations to #GMRClient Intel Corporation on being named a Sports Business Awards: Tech finalist in Athlete Performance Technology! Intel AI is being recognized for its AI-powered tech that enables coaches and scouts to evaluate athlete performance potential at scale. Intel worked with the IOC and the Senegalese National Olympic and Sports Committee to help identify youth athletes in remote regions, deeply impacting the local sporting culture and unearthing hidden talent.
Today is International Day of Persons with Disabilities. GMR's Executive Strategy Director, Dennis Jenders, reflects on our responsibility as marketers and experience makers to ensure genuine representation and make every experience welcoming to anyone, anywhere.
The domestic soccer season is coming to a close, and Peter Aiello was on hand with #GMRClient Google at the NWSL’s Championship. Don't miss his observations on the league’s momentum, brand partnership activations, and more. Check out our Instagram @GMRMarketing for more photos from an unforgettable weekend in Kansas City!
We’ve got a Cyber Monday find for you! GMR StoryMakers Dan Kubasa and Kirsten Block teamed up to write, illustrate, and publish a children’s book—“The Zest Rapper Alive.” With young kids at home, both Dan & Kirsten wanted to make something they could share with their families (and also stop reading the same book over and over).
The Nissan Heisman House - quite literally the best place to get pumped up on game day. Thanks to Nissan Motor Corporation, HEISMAN TROPHY TRUST, EA SPORTS, and college football fans across the country for another unforgettable Heisman House Tour as we get ready to wrap up the season this weekend in Baton Rouge for University of Oklahoma vs. Louisiana State University!
This past college football weekend was full of upsets and jaw-dropping plays, but there was also a BIG-TIME Heisman moment that took place before kickoff. Ahead of Oklahoma's stunning upset over Alabama, we worked with Nissan Motor Corporation and the HEISMAN TROPHY TRUST to bring the Heisman House to life in unforgettable fashion, featuring a two-story inflatable House packed wall-to-wall with college football legends, interactive challenges, and the iconic Heisman Trophy. Fans could go head-to-head in Electronic Arts (EA) CFB 25, check out the latest lineup of Nissan vehicles, and meet Sooner legend and 1978 Heisman Trophy winner Billy Sims. The game was the penultimate stop on the 2024 Nissan Heisman House Tour, which wraps up this Thanksgiving weekend in Baton Rouge for Oklahoma @ LSU.
