Candidatei-me online. Fui entrevistado pela Unilever em nov. de 2017
Entrevista
There will be 3 short challenges in the beginning. Listen to the scenario and the follow up questions. You will have 2 minutes to think about how you would handle these and 3 minutes to record your response. Once you’ve responded to all 3 short scenarios, there will be a slightly longer business case study for you to complete. You’ll have time to review the background information, then 10 minutes to prepare a response. You’ll have up to 5 minutes to present your response back to me via video.
Perguntas de entrevista [4]
Pergunta 1
Welcome to Finance Function. In your first challenge, you’re meeting with Paulo, a newly promoted Marketing Manager, to review the figures for a Signal toothpaste promotion which includes a free travel toothbrush with each purchase. Reviewing the figures before the meeting, you’re concerned that the promotion will cost 10% of the total marketing budget for this brand, which would be the largest spend on a single promotion for that brand to date. You’d also like to see a stronger return on investment and more financial controls in place. At the start of the meeting it’s clear that Paulo is passionate about the promotion going ahead … and quickly. He predicts it will be a key lever in regaining market share from the competition and is keen to make a positive start to his new role. So tell me
• How would you go about winning Paulo’s respect and trust?
• How would you share your concerns with Paulo?
• How would ensure Paulo takes your concerns seriously?
• How would you go about building an ongoing relationship?
In this second challenge, You’ve been given four days to prepare a presentation to the Vice President of Personal Care in Kenya on the impact of a community product awareness campaign for Lifebuoy soap. You’d normally ask both members of your team to help you to prepare for this, including: sourcing data from different departments; analysing and interpreting the data; and preparing the presentation materials. Unfortunately one member of your team is on holiday for the next five days. So I would like to hear from you:
• How would you approach organising this project?
• What is the most important priority here?
• How else would you ensure you and your team member perform well in this task?
For the third challenge: Working in Sales Finance, Pakistan, you’re on a one week placement with the field sales team selling products to very traditional and small corner shops in a remote and rural region. You’re particularly interested in a promotion for new dry shampoos, however the field sales team don’t appear to have recognised that it’s performing below expectations. One of your many insights from the experience is that consumers often don’t ask for brands by name, instead shopkeepers select one for them. You know the sales team have much more experience than you in direct sales, but you’re convinced you could bring a fresh perspective based on what you’ve seen so far. So in this case,
• How could you better understand consumer needs in this situation?
• How could Unilever exploit this opportunity?
• How could technology be used to engage the field sales team in product performance?
You have 10 minutes to review the information and decide which campaign Marketing should continue. After the 10 minutes of preparation time, you will have up to 5 minutes of recording time to share your analysis with us. As part of your response, please cover:
• Your recommended campaign and the thinking behind your decision.
• How you’ve calculated return on investment (ROI) for each campaign.
• What the gross profit value in Japanese Yen (¥) is for each campaign.
• How you would tailor the explanation of your recommendation to Marketing.
• What additional information you would want to inform your decision.
• Your assessment of the potential strategic value and impact of this campaign.