You’re meeting with a newly promoted Marketing Manager to review the figures for a toothpaste promotion which includes a free toothbrush with each purchase. Reviewing the figures before the meeting, you’re concerned that the promotion will cost 10% of the total marketing budget for this brand, which would be the largest spend on a single promotion for that brand to date. You’d also like to see a stronger return on investment and more financial controls in place. At the start of the meeting, it’s clear that the newly promoted Marketing Manager is passionate about the promotion going ahead and quickly. He predicts it will be a key lever in regaining market share from the competition and is keen to make a positive start to his new role. How would you go about winning the newly promoted Marketing Manager’s respect and trust? How would you share your concerns with the newly promoted Marketing Manager? How would you ensure that the newly promoted Marketing Manager takes your concerns seriously? How would you go about building an ongoing relationship?

Asked situational and behavioral questions